Real estate marketing is all about capturing the community’s attention and inviting them to learn more about your listing. Are you a real estate agent looking for new leads? If so, you may want to consider using Instagram.
There are a number of ways to market a real estate listing, but some of the most effective methods include lead generation. With over 800 million monthly active users, Instagram is a powerful platform that can help you reach a large audience of potential clients.
Best Instagram Filters for Real Estate
Hashtag filter
This is the easiest and most obvious one. Just search for hashtags related to real estate on Instagram, and you’ll get a list of relevant posts. Click through on any of them, and you’ll see a list of related tags at the top of your screen.
You can also use the hashtag filter to find people who’ve used hashtags in their posts that interest you. For example, if you’re interested in selling homes in Los Angeles, I’d look for people who’ve used #homesinla or #homesincalifornia in their posts.
The hashtag filter allows you to search for hashtags in your feed and add them to your posts. This is a great way to get real estate agents involved with your business, as they can use the hashtag filter to find other real estate agents that are using hashtag filters and join them in conversations.
In addition to being able to search for hashtags, you can also add hashtags that you already know about. This way, when people search for those hashtags in their feeds, they will see your posts with those hashtags attached.
Username Filter
The username filter is a great way to help potential buyers find your account and learn more about your real estate business. This filter will display your username on your profile and in the search results for potential buyers.
When you need to show off your username on Instagram, this is the filter for you. It’s an easy way to customize your profile, and it lets people know who you are and what you do.
Additionally, this filter will also show your contact information so that potential buyers can easily get in touch with you.
How to Find Home Buyers on Instagram
There are a few ways that you can go about finding home buyers on Instagram. The most common way is to use hashtags.
If you search for the hashtag #houseforsale, you will find a variety of different posts from real estate agents, home builders, and even private sellers. You can also try searching for specific city names or zip codes to find people who are looking to buy in your area.
Another great way to find home buyers on Instagram is to follow real estate agents and home builders. These types of accounts typically post a lot of content about properties that are for sale, open houses, and new developments.
If you’re looking for more specific home buyers, you can also try searching for accounts that specialize in luxury real estate or new construction homes.
Tips For Generating More Leads for Real Estate on Instagram
Now that you know the benefits of using Instagram to generate leads for real estate, it’s time to learn how to do it. Here are some tips:
1. Use Hashtags
Hashtags are a great way to increase your reach on Instagram. When you use relevant hashtags, you’ll show up in the search results when people search for those terms.
For example, if you’re a real estate agent in Los Angeles, you might use hashtags like #losangelesrealestate or #LArealestate.
2. Use Instagram Stories
Instagram Stories is a great way to give potential leads a behind-the-scenes look at your business. You can use Stories to show off your listings, your office, and your team.
3. Use Instagram Ads
Instagram Ads is a great way to reach potential leads who might not be following you. With Ads, you can target specific demographics, interests, and locations.
4. Use a Call-to-Action
When you’re sharing your listings on Instagram, make sure to include a call-to-action. For example, you might say “ DM me for more information” or “Click the link in my bio to learn more.”
5. Use a Lead Magnet
A lead magnet is a freebie that you offer in exchange for someone’s contact information. For example, you might offer a free e-book or a free report.
6. Use a Contest
A contest is a great way to generate leads for real estate. For example, you might offer a free listing to the person who refers the most people to your business.
7. Use a Landing Page
A landing page is a single page on your website that’s designed to convert visitors into leads. For example, you might create a landing page for your free e-book.
8. Use a Follow-Up Sequence
Once you’ve generated a lead, it’s important to follow up. You can do this by sending a series of automated emails or by calling the lead directly.
9. Use a CRM
A CRM (customer relationship management) system is a great way to keep track of your leads. With a CRM, you can see when a lead was generated, how they were generated, and what their contact information is.
10. Use an Email Signature
An email signature is a great way to promote your real estate business. Every time you send an email, your signature will be included at the bottom.
Your signature should include your name, your title, your contact information, and a link to your website.
From Cold Leads to Warm Leads
When you’re building your real estate leads online, there are two types of people who will come to your website:
Cold leads. These are people who have just started looking for a house, have done some research and found you on Google or another search engine. They’ve visited your website and liked what they see so now they want more.
Warm leads. These are people who’ve been in the market for a while and have decided to take action. They’ve Googled for “houses for sale in San Diego” or “house for rent in San Diego,” and found you on the first page because you posted something about the area that interests them.
How do you get from cold to warm? You need to create content that interests buyers, which means talking about things that matter to them — like what kind of house they want, how much they can afford, how much time they have available (or don’t) to move into their new home, etc.
The trick is finding ways to talk about those things without sounding salesy or pushy.
Is Instagram Worth it For Realtors?
The answer to this question depends on what you’re hoping to get out of using Instagram as a realtor. If you’re looking to build relationships with potential clients, then the answer is probably yes. If you’re looking to generate leads and close deals, then the answer is less clear.
There is no denying that Instagram can be a powerful marketing tool for realtors. It’s a great way to get your name and face out there, and it’s a great way to connect with potential clients on a personal level. However, it’s important to remember that Instagram is a social platform first and foremost.
The best way to use Instagram as a realtor is to treat it like any other social platform. Use it to build relationships, share your listings, and connect with potential clients. If you do that, you’ll find that Instagram can be a valuable tool in your real estate business.
Conclusion
Instagram can be a powerful tool for real estate agents looking to generate leads. By using hashtags, running contests, and partnering with influencers, agents can reach a wider audience and build their brand.
When done correctly, Instagram is a great way to connect with potential leads. By utilizing hashtags, conducting contests, and partnering with influencers, agents can reach a larger audience and create a solid foundation for their business.
