Welcome to this guide on how to use scarcity to boost email conversion rates. Scarcity is a powerful tool that can be used to increase the urgency and perceived value of an offer and can be used to encourage people to take action.
When used correctly, scarcity can be a highly effective way to increase email conversion rates. In this guide, we will cover some of the most effective ways to use scarcity in your email marketing campaigns, and provide some examples of how it can be used to boost conversion rates.
We hope that you find this guide helpful and that you are able to use the information to increase the conversion rate of your email marketing campaigns.
What is scarcity strategy?
The scarcity technique is a marketing strategy that is used to create a sense of urgency and encourage customers to buy a product before it runs out. This technique is often used during sales or promotions when there is a limited supply of a product.
This strategy works by tap into the customer’s fear of missing out, or FOMO. By creating a sense of urgency, businesses can encourage customers to buy a product before it is gone. This can result in a boost in sales and can help to clear out inventory.
However, it is important to use the scarcity technique sparingly, as overusing it can create mistrust and resentment among customers.
Types scarcity strategy
When it comes to scarcity, there are a few key marketing strategies you can use to encourage customers to buy your products.
1. Limited time offers
One of the most popular scarcity marketing strategies is to create a limited time offer. This means that your offer is only available for a short period of time, which encourages customers to buy it before it expires.
For example, you might offer a discount on your product for a limited time only. Or, you might offer a free gift with purchase if customers buy your product within a certain time frame.
2. Limited stock
Another common scarcity marketing strategy is to limit the number of products that are available. This creates a sense of urgency and encourages customers to buy your product before it runs out of stock.
For example, you might offer a limited number of products for sale, or you might offer a limited number of products at a discounted price.
3. First-Come, First-Served
Another common scarcity marketing strategy is to offer your product on a first-come, first-served basis. This means that customers have to act quickly if they want to purchase your product.
For example, you might offer a limited number of products for sale, and customers have to purchase them within a certain time frame. Or, you might offer a limited number of products at a discounted price, and customers have to purchase them within a certain time frame.
4. Bundles
Another common scarcity marketing strategy is to offer your products in bundles. This means that customers have to purchase multiple products in order to get the discount.
For example, you might offer a bundle of products at a discounted price. Or, you might offer a bundle of products that includes a free gift.
How to use scarcity in email marketing
Scarcity can be used in email marketing to create a sense of urgency and drive conversions. When using scarcity in email marketing, it’s important to be clear about what is scarce. Is it a limited-time offer? A limited quantity of a product? Or is it a service that has a limited number of spots available?
Once you’ve determined what is scarce, you need to make sure your email reflects that. Use language that creates a sense of urgency and highlights the limited nature of the offer. For example, if you’re running a sale with a limited time frame, use phrases like “ends soon,” “last chance,” or “while supplies last.”
It’s also important to be clear about the benefits of taking advantage of the offer. Why should recipients act now? What will they miss out on if they don’t? Answering these questions will help you create a strong call-to-action that encourages recipients to take advantage of the offer before it’s too late.
There are a few different ways to use scarcity in email marketing:
1. Offer a discount for a limited time
One way to use scarcity in email marketing is to offer a discount for a limited time. This creates a sense of urgency because people will feel like they need to take advantage of the discount before it expires.
To do this, you can create a countdown timer in your email. This will show people how much time they have to take advantage of the discount.
You can also use language that creates a sense of urgency. For example, you might say “Hurry, this offer expires soon!” or “Don’t wait, this offer won’t last!”
2. Offer free shipping for a limited time
Another way to use scarcity in email marketing is to offer free shipping for a limited time. This creates a sense of urgency because people will feel like they need to purchase more to get the free shipping.
To do this, you can create a countdown timer in your email. This will show people how much time they have to take advantage of the free shipping.
You can also use language that creates a sense of urgency. For example, you might say “Hurry, this offer expires soon!” or “Don’t wait, this offer won’t last!”
3. Offer a limited edition item
Another way to use scarcity in email marketing is to offer a limited edition item. This is a truly scarce resource that is only available for a limited time.
To do this, you can create a countdown timer in your email. This will show people how much time they have to take advantage of the limited edition item.
You can also use language that creates a sense of urgency. For example, you might say “Hurry, this offer expires soon!” or “Don’t wait, this offer won’t last!”
4. Create a sense of urgency
Another way to use scarcity in email marketing is to create a sense of urgency. This can be done by using language that creates a sense of urgency.
For example, you might say “Hurry, this offer expires soon!” or “Don’t wait, this offer won’t last!”
You can also use a countdown timer in your email. This will show people how much time they have to take advantage of the offer.
5. Use scarcity in the subject line
One of the best ways to use scarcity in email marketing is to use it in the subject line. This will grab attention and create a sense of urgency.
For example, you might say “Hurry, this offer expires soon!” or “Don’t wait, this offer won’t last!”
You can also use a countdown timer in your email subject line. This will show people how much time they have to take advantage of the offer.
Scarcity strategies to avoid
When using scarcity in email marketing, there are a few strategies to avoid:
1. Don’t use fake scarcity
One of the worst things you can do when using scarcity in email marketing is to use fake scarcity. This is when you create a sense of urgency that is not real.
For example, you might use a countdown timer in your email, but the offer is not actually going to expire. This is misleading and will damage your reputation.
2. Don’t use scarcity too much
Another thing to avoid when using scarcity in email marketing is to use it too much. If you use scarcity in every email, it will lose its impact.
Only use scarcity when it is truly needed. Otherwise, your subscribers will ignore it.
3. Don’t use scarcity to pressure people
Another thing to avoid when using scarcity in email marketing is to use it to pressure people. For example, you might use a countdown timer and say “Hurry, this offer expires soon!”
This is too much pressure and will turn people off. Instead, use scarcity to create a sense of urgency.
4. Don’t use scarcity to manipulate people
Another thing to avoid when using scarcity in email marketing is to use it to manipulate people. For example, you might use a countdown timer and say “Hurry, this offer expires soon!”
This is too much pressure and will turn people off. Instead, use scarcity to create a sense of urgency.
5. Don’t use scarcity to deceive people
Another thing to avoid when using scarcity in email marketing is to use it to deceive people.
For example, you might use a countdown timer and say “Hurry, this offer expires soon!”
However, the offer does not actually expire. This is misleading and will damage your reputation.
Scarcity email Example (how to write your own)
- Subject:
Only 3 Days Left to Get 20% Off Your Order!
- Email Body:
Hi [First Name],
Don’t miss out on 20% off your order!
This offer ends in 3 days, so make sure to place your order now.
Thanks, [Your Name]
- Subject:
Hurry! Only 5 Spots Left for Our Upcoming Workshop!
- Email Body:
Hi [First Name],
Our upcoming workshop is filling up fast!
There are only 5 spots left, so register now if you’re interested.
We’ll be covering [Topic of Workshop], and you’ll have a chance to network with other like-minded individuals.
Hope to see you there!
Thanks, [Your Name]
FAQs
What is an example of scarcity marketing?
An example of scarcity marketing would be a company offering a limited-time discount on a product. The company would use scarcity marketing by advertising the limited-time offer in an effort to get customers to purchase the product before it is no longer available at the discounted price.
How do I increase email conversion rate?
There is no one-size-fits-all answer as the best way to increase email conversion rates will vary depending on your specific goals and audience. However, some tips to improve email conversion rates include segmenting your list, personalizing your messages, and using strong call-to-action buttons.
How is scarcity used in marketing?
Scarcity is used in marketing to create a sense of urgency and drive conversions. Businesses can convince customers that they need to act now in order to get the product or service they want. This can be done in a number of ways, such as by limiting the number of products available, offering time-sensitive discounts, or using exclusive language.
What is a good conversion rate for leads?
A good conversion rate for leads can vary depending on the industry, but a general rule of thumb is that a good conversion rate is between 2% and 5%. More importantly, a good conversion rate is one that is higher than your competitors.
Conclusion
While there are many different approaches to email marketing, scarcity tactics can be especially effective in driving conversions and sales. By creating a sense of urgency and scarcity, you can encourage your subscribers to take action before it’s too late.
Lastly, scarcity tactics can also tie in with social media marketing. You can create FOMO (fear of missing out) by posting updates on social media about the limited availability of a product or service.
