Email is a great way to communicate with friends, family, and colleagues. It’s fast, convenient, and you can easily keep track of conversations.
But there are some things that email can do that social media can’t. For example, emails can be more easily searched and sorted. And when you’re sending sensitive information, email is more secure than social media. In marketing, email marketing is more effective than social media for a number of reasons.
In terms of overall performance, you may be surprised to find that email typically produces better results than social media. In fact, McKinsey reports that “email is almost 40 times more effective at acquiring new customers than Facebook and Twitter combined”.
Of course, this isn’t to say that social media can’t be effective. It can be, but there are some important things to keep in mind. First, social media platforms are constantly changing, which makes it difficult to maintain a consistent presence. Second, the channel is very noisy, and it can be difficult to cut through the clutter.
Email, on the other hand, is a relatively stable platform, and users are accustomed to checking their inboxes on a regular basis. In addition, email allows you to send highly targeted messages to specific segments of your audience, which can result in more conversions. All these make them good for marketing and better than social media.
So, which should you focus on? The answer may depend on your business, but it is recommended to start with email marketing and then supplement your efforts with social media.
12 Reasons Why Emails are Better than Social Media
- You Have More Control
With an email list, you are in complete control. You decide when to send emails, what to say in them, and how often to send them. Social media platforms, on the other hand, are constantly changing their algorithms, which can cause your reach and engagement to fluctuate.
- You Own Your Email List
Your email list is yours and yours alone. No one can take it away from you or change the rules on you. With social media, the platforms own your followers and can do whatever they want with them.
- Your Email List is Highly Targeted
The people on your email list have already shown an interest in what you have to offer. They’ve subscribed to your list because they want to hear from you. This makes them a much more targeted audience than the people who follow you on social media.
- You Can Reach More People With Email
Email has a much higher reach than social media. In fact, according to The Radicati Group, there are over 3.8 billion email users in the world. Compare that to the 2.77 billion people who use social media and it’s easy to see that email is the better choice for reaching more people.
- You Can Send Emails to Anyone
Unlike social media, where you are limited to only reaching people who are already following you, with email you can send messages to anyone with an email address. This gives you the opportunity to reach new people who might be interested in what you have to offer.
- Email is More Personal
When you send an email, it feels like a one-on-one conversation. You can address your subscribers by name and write in a way that feels natural and personal. Social media posts, on the other hand, are more like one-way broadcasts.
- You Can Build a Relationship With Your Email List
Because email is more personal, it’s the perfect platform for building relationships with your subscribers. You can get to know them, learn what they want, and give them exactly what they need. Over time, they’ll begin to trust and respect you, which will make them more likely to buy from you.
- Email is More Trustworthy
Email is perceived as more trustworthy than social media. In fact, a study by Radius found that 60% of consumers say they trust email from companies more than social media posts.
- You Can Send More Personalized Emails
With email, you can send highly personalized messages to your subscribers. You can segment your list and send different emails to different groups of people based on their interests, needs, and desires. This level of personalization is simply not possible with social media.
- You Can Schedule Your Emails in Advance
With email, you can write and schedule your messages in advance. This means you can take advantage of things like holidays and special events without having to be online at the exact moment they happen. Social media, on the other hand, is all about being in the moment.
- You Can Use Email to Drive Traffic to Your Website
Email is a great way to drive traffic to your website. Every time you send an email, you can include links to your latest blog post, product page, or anything else you want people to see. This is much harder to do with social media.
- You Can Measure the Results of Your Email Marketing
Email marketing platforms like Constant Contact and AWeber make it easy to track the results of your email campaigns. You can see how many people opened your email, clicked on the links, and even unsubscribed. This level of data is simply not available with social media.
For ages, “Money has always been in the List”
The two types of lists are quite different. An email list is simply a list of email addresses that you have collected. A money making list is a list of email addresses that you have collected with the express purpose of making money from them.
There are a number of ways to make money from an email list. The most common is through email marketing, where you send commercial email messages to the list promoting products or services. Other ways to make money from an email list include conducting surveys and selling the list to third-party marketers.
Email marketing can be an effective way to make money from an email list, but it can also be a time-consuming and expensive endeavor. If you are not careful, you can quickly end up wasting a lot of time and money on email marketing without seeing any return on your investment.
Conducting surveys is another way to make money from an email list. surveys can be an effective way to gather information about a potential customer base, but they can also be a time-consuming and costly endeavor.
Finally, selling an email list to third-party marketers is another way to make money from an email list. This option can be a good way to monetize an email list, but it can also be a risky proposition. There is always the potential that the third-party marketer will misuse the list, resulting in a loss of customers and a negative reputation for your business.
It is important to carefully consider all of your options before deciding which method of making money from an email list is right for you. If you are not sure which method would be best for your business, you may want to consult with a professional marketer or an experienced email list broker.
How Can You Maintain Profitability?
There is one more thing that you have to consider when you can develop a strategy for a successful email list, it is not enough to achieve growth in your e-mail lists, or it is not enough to attract visitors. you have to make money with it.
Consider the things that you do on a day-to-day basis, how well are you doing it, what results you are achieving, and how you are using this to earn money.
In addition to consider what you can do to make it better this essentially depends on three factors:
- You must ensure that you are sending messages continuously, it shall be a general rule and it necessarily involves sending each day or at least times a week. Do that continuously so that people can remember that your business exist, it may be an excellent idea to send them catalogs.
- It is essential that the messages you send are of excellent quality and very adaptable, the topic that you are going to give it keeps changing very well this and so people really do believe about the relevance of your message and his importance,
- It’s important that the total development of this marketing e-mail, without fail. This is a marketing campaign.
Your Email List is an Asset
You can view your mailing list of customers as an asset. And what do we do with assets? We manage them. As a business owner you should put as much care into managing your list as you do your inventory as it is probably one of your most valuable assets.
People on your list are interested in your product, and if you frequently communicate with them and continue to offer them highly targeted information, your business will grow.
Here are reasons why your email list is an asset:
Cost: When it comes to advertising, what matters is how efficient and inexpensive it is. The more targeted your marketing is, the higher the chances of conversion. Email marketing is one of the most efficient marketing strategies that allow you to connect with your audience at a much lower cost.
The expected number: It is estimated that for every $ 1 you spend on email marketing, you can get $44 in return. This is because email marketing allows you a lot of precision. While you can use other marketing tools to connect with a wide audience, email marketing allows you to tailor your messages and products to email subscribers.
Simple and therefore easy to follow: Most of the time, email marketing is done in a very simple way and therefore easy to follow. While it can be useful to have elaborate email marketing campaigns, they will take unnecessary time and can be easily ignored. Email marketing comes down to filling the subscriber’s inbox with a valuable and easy to read newsletter.
Time to convert a subscriber into a customer: In the world of Big Data, the advantage of having an email list is that you already have a list of potential customers. Rather than starting from scratch, you can use this list to initiate a direct marketing campaign. And in short, subscribers are much more likely to become customers than someone who sees an advertisement.
Keep your customers engaged: In order to make sales, you need to keep your customers engaged with your brand. Email marketing makes it very easy for you to send your customers personalized emails. This works for both existing customers and new subscribers.
Constant and continuously growing sales: Email marketing is the simplest solution for your sales team. You can buy an email list and then use it to reach a large audience almost immediately. By sending your Email List marketing newsletter to a large audience, you will have sales at a constant and continuously growing rate.
Your email list is one of your most important business evergreen assets. By regularly sending value-packed emails to your subscribers, you can have a continuous flow of sales. Labnify email marketing products stack helps you hack your sale conversion and automate your email list building.
Email is better than social media for several reasons. First, email is more private and personal than social media. Email is also more immediate, and you can easily keep track of conversations. Finally, email is more professional and formal than social media, making it the preferred method of communication for business purposes.