Every email address has an IP domain reputation, which is basically the measure of how trustworthy and credible the IP address is. Domain reputation is important because it can affect how well your email marketing campaign does, and how much traffic and conversion rate you get. There are a number of things you can do to improve your domain reputation.
In this article, we’ll discuss strategies you can use to improve your domain reputation. It is determined by a variety of factors. A high domain reputation can help you convert more leads from your email campaigns, increase engagements, and get more results.
What is domain reputation?
IP domain reputation is the reputation of an IP address or domain name as determined by its past behavior. This can include factors such as the number of times the IP address or domain name has been involved in spam or other malicious activity, as well as the overall number of complaints or negative feedback received.
A high IP domain reputation can help you avoid spam folders, and get your emails delivered straight to inboxes. IP warm-up can help you build up a high IP reputation, and prevent any deliverability issues in the future.
Impact of domain reputation on email deliverability
Email deliverability is the ability of an email to reach the intended recipient’s inbox. Domain reputation is the reputation of the domain from which the email was sent. A high domain reputation can improve email deliverability, while a low domain reputation can decrease email deliverability.
Domain reputation is one of the most important factors that can impact email deliverability. A bad reputation can result in emails being sent to spam folders or being blocked entirely, while a good reputation can improve deliverability and ensure that emails are more likely to be seen by recipients.
8 factors affecting your IP reputation
Spam reports
Users reporting you as spam in their email clients or social networking sites can negatively impact your IP reputation. Users will flag you as spam if you are sending unsolicited emails or if you are sending a large number of emails in a short period of time.
Spam reports can negatively impact your IP reputation, so it is important to address any reports as soon as possible. Keep in mind that your IP reputation can take a long time to rebuild if it is damaged.
To reduce the chances of being reported as spam, make sure that you are only sending emails to people who have opted in to receive them.
Bounces
Email bounces can occur for a variety of reasons, but they all have one thing in common: the email could not be delivered to the recipient.
Bounces can be either soft or hard. A soft bounce occurs when the email is temporarily undeliverable, such as when the recipient’s mailbox is full. A hard bounce occurs when the email is permanently undeliverable, such as when the email address is invalid. Bounce rate is also one of the most important key performance indicators you should always monitor.
Blacklists
An email blacklist is a list of IP addresses or domains that are known to send spam. Email providers use these lists to block emails from these IP addresses or domains. If your IP address or domain is on a blacklist, it can negatively impact your email deliverability.
There are a few different ways to check if your IP address or domain is on a blacklist. You can use a service like MX Toolbox or Hetrixtools.
You can also use a service like Blacklist Monitor to monitor your IP address or domain for backlisting.
If you find that your IP address or domain is on a blacklist, you can contact the ISP or webmail provider that is blocking your emails and ask them to remove your IP address or domain from the blacklist.
You may want to consider using a reliable SMTP service here. These services will help to improve your deliverability and protect your IP reputation.
Poor email content
If your email content is poor or if you are sending too many emails that are marked as spam, this can also negatively impact your IP reputation.
Poor content can include things like misspellings, poor grammar, excessive use of exclamation marks, and excessive use of all caps. Your content should also be relevant to your recipients and offer them value. Recipients who do not find your content valuable are more likely to mark it as spam.
Sending too many emails
Sending too many emails, especially to recipients who do not want to receive them, can also damage your IP reputation. If you are sending a large number of emails, you should make sure that you are using an opt-in list and that you are not sending too many emails in a short period of time.
If you have a new IP address, it can take some time to build up a good reputation. If you have a poor reputation due to this we will tips that will help you improve it.
Using shared IP address
The reputation of a shared IP address depends on the overall actions of its users. This can affect your IP reputation and the deliverability of your emails, even if you are not the one responsible for the actions.
To avoid this, you can use private IP addresses. These are IP addresses that are only assigned to your account.
Not warming up your IP address
Nothing hots your IP reputation more than sending email blasts without warming up your IP address. In fact, it is one of the most important things to do when you’re planning to send a high volume of emails.
The process of warming up your IP address is simple. You start by sending a small number of emails and gradually increase the number of emails you send over a period of time. By doing this, you’re letting ISPs know that you’re a legitimate sender and that your emails are not spam.
Not using a double opt-in process
A double opt-in process is a must when it comes to building your email list. This is a process where people sign up for your email list and then confirm their subscription by clicking on a link in a confirmation email.
This may seem like an extra step, but it’s worth it. It ensures that people who sign up for your list actually want to receive your emails. And that’s a good thing because it means they’re more likely to engage with your emails.
Not using an email verification service
An email verification service is a must if you want to improve your email deliverability. Email verification services help to ensure that the email addresses on your list are valid. They also help to remove any inactive or invalid email addresses from your list.
Proven ways to improve your IP reputation
1. Warm-up your new IP address
Warming up an IP address is the process of sending increasing amounts of traffic to it over a period of time in order to get the IP address to a point where it can handle your desired amount of traffic.
If you don’t want to end up in the spam folder, you have to prove to mailbox providers that your IP address is not a spammer. The best way to do this is to warm up your new IP address. By sending a few emails every day and gradually increasing the number of emails over a period of weeks, you can show mailbox providers that you’re a legitimate sender.
2. Seed your list with engaged subscribers
If you want to improve your IP reputation, you need to make sure that you’re sending your emails to engaged subscribers. Mailbox providers look at engagement metrics to determine whether or not an IP address is a spammer. So, if you want to improve your IP reputation, you need to make sure that you’re sending your emails to engaged subscribers.
If you have a list of people who have opted in for something else, then you can use that list to seed your new campaign.
3. Monitor your bounce rate
Your bounce rate is another important metric that mailbox providers look at to determine whether or not your IP address is a spammer. If you have a high bounce rate, it’s an indication that you’re sending your emails to invalid email addresses. And, when you send emails to invalid email addresses, it harms your IP reputation.
Monitoring your email bounce rate will help you improve your delivery rate and prevent your message from getting stuck in the spam folder. This is another way to improve your IP reputation.
4. Remove inactive subscribers
If you want to improve your IP reputation, you need to make sure that you’re only sending your emails to active subscribers. Mailbox providers look at engagement metrics to determine whether or not an IP address is a spammer.
Removing inactive subscribers from your list can help improve your IP reputation because it shows that you’re keeping your list clean. You can use a service like Veripurge to validate email addresses. This can help improve your deliverability.
5. Use a double opt-in process
When you use a double opt-in process, it helps to improve your IP reputation. That’s because it ensures that only people who really want to receive your emails are on your list. And, when you have a list of people who actually want to receive your emails, it leads to better engagement metrics, which improves your IP reputation.
6. Monitor your spam complaint rate
Your spam complaint rate is another important metric that mailbox providers look at to determine whether or not your IP address is a spammer. If you have a high spam complaint rate, it’s an indication that people are marking your emails as spam. And, when people mark your emails as spam, it harms your IP reputation.
Final Thoughts
IP domain reputation remains vital for your email deliverability. Also, mentioning that If you’re using a shared IP, you could get the benefit of the reputation that’s been built up by the sending IP over many years. While if you’re using a dedicated IP, you’ll need to build your own reputation.
